Sunday, September 1, 2013

A Little Grammar

PB2. I already don't like it, but that just means I have a) a closed mind; or b) a resistance to change; or c) an aversion to products using words incorrectly in their ads or on their labels; or d) all of the above. It's powdered peanut butter. One reason I don't like it is that the label says 85% less fat calories. Less is the wrong word.

Less is used sometimes as an adverb and sometimes as an adjective. In this use it's an adjective, but it's still the wrong one.

Here's why: Because the noun, calories, is plural, the descriptor must reflect the plurality and so has to be fewer. Fat doesn't really influence the adjective because it is also a modifier of calories. If the message on the label said 85% less fat, that would be correct. But it's fat calories.

You get it, I'm sure.

Nobody cares about that kind of stuff but me. But to me it speaks of carelessness, in every sense of that word, or ignorance, and reflects on the product itself. That's, to me.

Yeah, I like peanut butter. And I buy the old fashioned kind you have to stir. But you don't add water and stir. That's something else I don't like about PB2 right off the bat.

You try this powdered stuff and let me know. 

P.S. Amazon sells PB2, sent me the picture of the jar, its price--$4.79--and encouragement to buy.

No comments: